What your maintenance plan report should show
A maintenance plan report is the one thing a client sees every month. Here is what it should contain if you want the plan renewed without a conversation.
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Practical guides for web studios and agencies, and for the businesses they look after.
Columns
Lines to follow
Data and Analytics
Reading the numbers before they read you.
4 pieces
Operations
Three moves and a Monday checklist from the operator's chair.
4 pieces
Search and AI
Being found by search engines, and read and cited by AI assistants.
10 pieces
Innovation and Labs
What we are building, backing and tinkering with.
4 pieces
AI and Automation
Agents that hold up on a bad day, not just a good one.
2 pieces
Cyber Security
The threats that actually reach a small business.
12 pieces
Blockchain and Payments
Payments, proof and what is actually real.
1 piece
Design and Brand
Design that earns its keep.
6 pieces
Funding and Investment
The operator-investor read on what makes a venture work.
1 piece
Latest
Across the columns
Prompt engineering basics for business
Prompt engineering gives business teams a practical way to guide generative AI towards useful, consistent work. By applying clear instructions, relevant context and defined constraints, they can improve output quality from large language models (LLMs) across tasks such as draftin
How to read a term sheet
A term sheet sets out what investors propose to invest, what they receive and what the company must accept before closing. Founders should treat it as a commercial blueprint, not a formality, because a few lines can shape ownership, control and future fundraising.
How to set a KPI that matters
A KPI matters when it helps someone make a better business decision. A useful KPI links a clear strategic objective to a precise measure, a defined target and an agreed action.
Core Web Vitals in plain English for studio clients
Three numbers that describe how a page feels to use, explained in words a client can repeat, with what moves each one and what does not.
What a design system is and why it matters
A design system gives product teams a shared way to create consistent user interfaces. It combines reusable components, design tokens, accessibility rules and practical guidance, helping teams shape a clearer user experience across every digital experience.
Tokenisation basics for business
Tokenisation gives businesses a way to represent ownership, rights or claims as digital tokens on a blockchain or other shared ledger. For a business, tokenisation means linking a digital token to a defined legal right, asset or transaction record, while keeping ownership, trans
Measuring and reducing customer churn
Customer churn reduces recurring revenue and weakens financial health when lost accounts outpace new business. Teams need a consistent view of customer churn rate, retention and revenue impact before they can act on the problem.
How to price a maintenance plan that clients keep
A maintenance plan price that survives renewal is built from your real costs and the client's real risk, not from what the studio down the road charges.
Keeping plugins and keys out of public files
Anything a browser can fetch, anyone can fetch. How keys, credentials and plugin leftovers end up in public files, and the habits that keep them out.
The checks every small business site fails
Ten things a visitor and a search engine notice on a small business site that the owner never sees. Each one is a few minutes to fix.
How to plan a website build
Planning a website build gives a team a clear route from business goals to a working site. It defines the audience, content, structure, design, technology, budget and delivery stages before development begins.
Marketing attribution basics for operators
Marketing attribution helps operators connect marketing activity to conversions, revenue and return on investment. It shows which channels influence a decision and gives teams a stronger basis for budget allocation.
Activity reports vs findings reports
One kind of report says what you did. The other says what you found. Only one of them makes a client glad they are paying.
Observability basics for operators
Observability gives operators the evidence they need to understand Kubernetes systems and respond to failure. Operators combine metrics, logs and traces with clear control loops to detect problems, explain their causes and restore reliable service.
The operator's guide to design that converts
Design that converts starts with a clear commercial decision: what action should the experience make easier, and why should someone take it? This operator’s guide connects that decision to page structure, persuasive copy, useful visuals and a smoother path to action.
Cloud hosting basics for operators
Cloud hosting moves website hosting from a single server to shared, distributed infrastructure. Operators manage compute, storage, networking and access through cloud hosting services, while cloud computing provides the capacity to run and scale applications.
The operator's guide to content that ranks and converts
Content that ranks and converts starts with a clear link between search demand, business outcomes and user needs. The strongest content targets a defined searcher, answers a specific question and makes the next useful action obvious.
What an SLA should cover
An SLA should turn service expectations into clear commitments between a customer and a service provider. It should remove guesswork about what the provider delivers, when it operates and how both parties handle problems.
The operator's guide to small business cyber security
Small businesses face cyber risks through everyday operations, including weak passwords, unpatched devices, phishing emails and exposed data. A practical security plan helps an operator reduce these risks without adding unnecessary complexity or cost.
Building your first business dashboard
A business dashboard turns scattered records into a focused view of performance. It shows whether key performance indicators (KPIs) are moving towards targets and where action may be needed.
How to run a simple design review
A simple design review gives a team a practical way to test a design against project goals, requirements and delivery constraints. It helps the team spot costly mistakes while changes remain affordable and keeps design decisions connected to the wider product development process.
How to measure content performance
Content performance measurement shows whether content supports business goals, attracts the right audience and drives useful action. Teams measure content performance by linking clear goals to relevant KPIs, tracking audience behaviour and reviewing conversions over time.
Incident response plan
An incident response plan gives an organisation clear actions for handling a security incident. It assigns responsibilities, sets communication rules and guides teams from detection through recovery, reducing confusion when time matters.
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