Website Audit Report: Trust
In the free website audit and the reportWebsite trust signals, checked on every page.
Visitors decide in seconds whether a site is safe to contact. The trust signals checks look for what they expect: proof and social proof on the home page, a privacy policy and terms, real copy rather than placeholder text and social links that go somewhere real. The Website Audit Report runs them on the site's public pages, on our servers.
What a Growth Lead brings.
A growth lead knows the small things that make a visitor hesitate: a missing policy, placeholder text left on a live page, a social link to nowhere.
Checks the proof: trust signals on the home page and review structured data where a page shows reviews.
Checks the safety signs: forms that post over https, no insecure content on secure pages and no placeholder text left on a live page.
Checks the basics: a privacy policy and terms linked from every page and social links that go to real profiles.
what it checks
The trust signals checks, as data.
They run in the free website audit and the Website Audit Report, on our servers.
- trustThe home page shows trust signalschecked
- trustThe home page shows social proofchecked
- trustEvery page that shows reviews carries review or rating structured datachecked
- trustEvery page links a privacy policychecked
- trustEvery page links its termschecked
- trustEvery social link goes to a real profilechecked
In the report
audit northside-dental.exampleEnter
why it matters
Why trust signals matters to your client.
Doubt costs enquiries
No visible proof or a missing privacy policy is enough for a visitor to leave before they make contact.
Some gaps are legal ones
A missing privacy policy can be a compliance issue as well as a trust one. The report flags it either way.
Quick to fix
Most trust findings are a link, a setting or a profile address, done in minutes.
what you get back
What the trust signals checks deliver.
Runs against
Any public site, rendered the way a visitor sees it, with every form and link it finds.
By page
Each finding names the pages it was found on, so the fix lands where it is needed.
You get
Ranked trust findings in the Website Audit Report, each with why it matters and the fix.
the fix workflow
From finding to fixed, in three steps.
Send one client site
Start with the free website audit. No card, nothing to install.
The trust signals checks run
On our servers, over the site's public pages, the same way every time.
Fix, quote and re-check
Each finding carries the fix and a task card your team can take. The next report shows it cleared.
in the report
How trust signals reads in the report.
Trust checks
The trust signals sweep, ranked by impact, in every website audit and report.
Pairs with Conversion
Trust gets a visitor to stay. The Conversion checks cover the next step and the forms in the same report.
questions
Questions about trust signals.
What are website trust signals?
What tells a visitor a site is real and safe: proof such as reviews, a secure connection, clear policies and working contact and social links.
Does it check reviews are genuine?
No. It checks that review data on a page is marked up properly and that the home page shows proof. It does not judge the reviews.
Is a missing privacy policy a legal problem?
It can be, depending on where the business is and what it collects. The report flags it; legal advice is for the client's adviser.
the other sections
The rest of the report.
- PhoneWhether every page reads and works on a small phone screen.Phone
- AccessibilityWebsite accessibility on every page, drawn from WCAG 2.2.Accessibility
- SecurityPassive checks from outside, not a security programme.Security
- SearchGoogle and Bing: indexing, technical SEO and how each page shows up.Search
- AIWhether AI search and its crawlers can reach, read and cite a client site.AI
- ConversionCalls to action, contact paths and forms that turn visits into enquiries.Conversion
- The Website Audit ReportEvery section, under your brand, on every client site.Hub
- PricingPer client site, in blocks of 25, monthly or yearly.Plans
Trust is in every Website Audit Report.
Start with a free website audit on one client site, then report on every site you look after, under your brand.