Website Audit Report: Search
In the free website audit and the reportA technical SEO audit on every client site.
Search is how Google and Bing find, read and rank a client site. The technical SEO audit checks the fundamentals an SEO Engineer would flag first: titles, descriptions, headings, canonical links, what is marked noindex, robots.txt and the sitemap, each ranked by impact. The Website Audit Report runs them on the site's public pages, on our servers, with nothing to install.
What an SEO Engineer brings.
Not "add more keywords." An SEO Engineer audits the fundamentals of titles, structure and crawlability, then ranks the fixes by impact.
Checks the fundamentals on every page: titles, meta descriptions, headings, canonical links and what is marked noindex.
Reads the site the way a crawler does: robots.txt, the sitemap and the rendered page, not the source files.
AI crawler access, llms.txt and the structured data machines read are the AI checks, which run in the same pass.
what we check against
Search, held to the search engines' own guidance.
Names are trademarks of their owners. Uplinkd is not affiliated with or endorsed by them.
Google Search Essentials
Indexing, robots rules, canonicals and titles
Bing Webmaster Guidelines
Crawlability, sitemaps and page basics
robots.txt and XML sitemaps
Read the way a crawler reads them
what it checks
The Classic Search checks, as data.
They run in the free website audit and the Website Audit Report, on our servers.
- searchEvery page has a titlechecked
- searchEvery page has a meta descriptionchecked
- searchEvery page has exactly one H1checked
- searchEvery page has a canonical linkchecked
- searchNo sitemap page is marked noindexchecked
- searchrobots.txt names a sitemap that parseschecked
In the report
audit northside-dental.exampleEnter
why it matters
Why Classic Search matters to your client.
Pages Google cannot read do not rank
A missing title, a stray noindex or a broken sitemap keeps a page out of search however good it is.
The fixes are quick and billable
Most technical SEO findings are an hour of work or less, and each one is a line your studio can quote.
It proves the retainer
A monthly technical SEO audit shows the client what was found and fixed, not just that plugins were updated.
what you get back
What the Classic Search checks deliver.
Runs against
Any public site, rendered the way a visitor sees it: WordPress, Webflow, Shopify, Squarespace or a static site.
By page
Each finding names the pages it was found on, so the fix lands where it is needed.
You get
Ranked findings in the Website Audit Report, ordered by impact, so the first fix is the one worth making.
the fix workflow
From finding to fixed, in three steps.
Send one client site
Start with the free website audit. No card, nothing to install.
The Classic Search checks run
On our servers, over the site's public pages, the same way every time.
Fix, quote and re-check
Each finding carries the fix and a task card your team can take. The next report shows it cleared.
in the report
How Classic Search reads in the report.
Search checks
The technical SEO sweep, ranked by impact, in every website audit and report.
Pairs with AI
AI search reads the same pages. The AI checks cover crawler access and structured data in the same report.
questions
Questions about Classic Search.
What does the technical SEO audit check?
Page titles and meta descriptions, one main heading per page, canonical links, noindex rules, robots.txt and the XML sitemap, read the way a crawler reads them.
Is this a full SEO audit?
It is the technical half: whether search engines can find, read and index each page. It does not research keywords or track rankings.
Does it change anything on the site?
No. It reads the public pages only and never logs in.
the other sections
The rest of the report.
- AIWhether AI search and its crawlers can reach, read and cite a client site.AI
- ConversionCalls to action, contact paths and forms that turn visits into enquiries.Conversion
- TrustThe trust signals visitors look for before they enquire.Trust
- PhoneWhether every page reads and works on a small phone screen.Phone
- AccessibilityWebsite accessibility on every page, drawn from WCAG 2.2.Accessibility
- SecurityPassive checks from outside, not a security programme.Security
- The Website Audit ReportEvery section, under your brand, on every client site.Hub
- PricingPer client site, in blocks of 25, monthly or yearly.Plans
Search is in every Website Audit Report.
Start with a free website audit on one client site, then report on every site you look after, under your brand.