Website Audit Report: AI
In the free website audit and the reportAI search optimization, checked on every client site.
AI Search is how answer engines and AI assistants reach, read and cite a client site. The AI search optimization checks look at whether AI crawlers are let in, whether the site publishes an llms.txt file and whether its structured data is there and valid, on its public pages and on our servers.
What an SEO Engineer brings.
Not a promise to rank in an AI answer. An SEO Engineer checks what an AI crawler can reach and what a machine can read, then ranks the fixes.
Reads robots.txt for the named AI crawlers, among them GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended.
Checks for an llms.txt file at the site root and for structured data that parses and carries real values.
On paying plans, asks ChatGPT the site's own questions each month and reports whether it names the business.
where we check
AI, checked where it happens.
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ChatGPT
Asked the site's own questions each month, on paying plans
GPTBot and OAI-SearchBot
OpenAI's crawlers: allowed in by robots.txt
ClaudeBot
Anthropic's crawler: allowed in by robots.txt
PerplexityBot
Perplexity's crawler: allowed in by robots.txt
Google-Extended
Google's AI training control in robots.txt
llms.txt
A file at the site root that maps the key pages, on paying plans
schema.org
Structured data that is there, parses and carries real values
what it checks
The AI Search checks, as data.
They run in the free website audit and the Website Audit Report, on our servers.
- airobots.txt lets AI crawlers inchecked
- aiThe site has an llms.txt filechecked
- aiEvery page has structured datachecked
- aiEvery structured data block is valid JSONchecked
- aiEvery page marked as an article carries article structured datachecked
- aiEvery breadcrumb trail carries breadcrumb structured datachecked
In the report
audit northside-dental.exampleEnter
why it matters
Why AI Search matters to your client.
Clients ask AI before they search
More people ask an AI assistant for a recommendation. A site its crawlers cannot reach is left out of those answers.
Blocks are often accidental
A robots.txt rule or a security plugin can shut AI crawlers out without anyone deciding to. The report shows it, and you decide.
Machines read structured data
Valid structured data tells search engines and AI tools what a page is about. Broken or empty markup tells them nothing.
what you get back
What the AI Search checks deliver.
Runs against
Any public site, read the way a crawler reads it: robots.txt, the site root and the rendered page.
By page
Each structured data finding names the pages it was found on, so the fix lands where it is needed.
You get
Ranked AI search findings in the Website Audit Report, each with why it matters and the fix, under your brand.
the fix workflow
From finding to fixed, in three steps.
Send one client site
Start with the free website audit. No card, nothing to install.
The AI Search checks run
On our servers, over the site's public pages, the same way every time.
Fix, quote and re-check
Each finding carries the fix and a task card your team can take. The next report shows it cleared.
in the report
How AI Search reads in the report.
AI checks
AI crawler access, llms.txt and structured data, ranked by impact, in every website audit and report.
Pairs with Search
AI search and Google read the same pages. The Search checks cover indexing and technical SEO in the same report.
questions
Questions about AI Search.
What is AI search optimization?
Making a site easy for AI search tools to reach, read and cite: AI crawlers allowed in, a clear llms.txt file and valid structured data.
Can you get a client into ChatGPT's answers?
No one can promise that. On paying plans we ask ChatGPT the site's own questions each month and report whether it names the business.
Should every site allow AI crawlers?
Not always. Blocking can be a deliberate choice. The report shows what is blocked so the decision is made on purpose.
the other sections
The rest of the report.
- ConversionCalls to action, contact paths and forms that turn visits into enquiries.Conversion
- TrustThe trust signals visitors look for before they enquire.Trust
- PhoneWhether every page reads and works on a small phone screen.Phone
- AccessibilityWebsite accessibility on every page, drawn from WCAG 2.2.Accessibility
- SecurityPassive checks from outside, not a security programme.Security
- SearchGoogle and Bing: indexing, technical SEO and how each page shows up.Search
- The Website Audit ReportEvery section, under your brand, on every client site.Hub
- PricingPer client site, in blocks of 25, monthly or yearly.Plans
AI is in every Website Audit Report.
Start with a free website audit on one client site, then report on every site you look after, under your brand.