Website Audit Report: Conversion
In the free website audit and the reportTurn client traffic into enquiries.
Traffic is not revenue. The conversion rate optimization audit carries a growth lead's eye for what converts: a clear next step, a way to get in touch and forms that are easy to finish. The Website Audit Report runs it on the site's public pages, on our servers.
What a Growth Lead brings.
A growth lead reads the path to an enquiry, not just the traffic: where the next step is unclear and where a form gets in the way.
Checks the path: a clear next step on the home page, a way to make contact on every page and no video that autoplays with sound.
Checks the forms: fields that fill automatically, the right input types, submit buttons that start enabled and say what happens next.
Runs in the same pass as the Search and Trust checks, so one report covers being found and being chosen.
what it checks
The conversion checks, as data.
They run in the free website audit and the Website Audit Report, on our servers.
- conversionThe home page offers a clear next stepchecked
- conversionEvery page offers a way to contact youchecked
- conversionForm fields can be filled automaticallychecked
- conversionEmail and phone fields use the right input typechecked
- conversionSubmit buttons start enabledchecked
- conversionForm buttons say what happens nextchecked
In the report
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why it matters
Why conversion matters to your client.
More enquiries from the same traffic
A clearer next step or an easier form lifts enquiries without buying a single extra visit.
Small fixes, visible results
Most conversion findings are a button, a label or a field. The client sees the change on the site.
A reason to grow the retainer
Each finding is quotable work, so the report turns into next month's billable fixes.
what you get back
What the conversion checks deliver.
Runs against
Any public site or store, rendered the way a visitor sees it: Shopify, Squarespace, WordPress or a static site.
By page
Each finding names the pages it was found on, so the fix lands where it is needed.
You get
Ranked findings in the Website Audit Report, ordered by impact, so you fix what is costing enquiries first.
the fix workflow
From finding to fixed, in three steps.
Send one client site
Start with the free website audit. No card, nothing to install.
The conversion checks run
On our servers, over the site's public pages, the same way every time.
Fix, quote and re-check
Each finding carries the fix and a task card your team can take. The next report shows it cleared.
in the report
How conversion reads in the report.
Conversion checks
The conversion sweep of calls to action, contact paths and forms, ranked by impact, in every website audit and report.
Pairs with Trust
Visitors enquire when they trust the site. The Trust checks cover policies, secure forms and proof in the same report.
questions
Questions about conversion.
What is a conversion rate optimization audit?
A review of what stops visitors becoming enquiries: the next step, contact paths, proof and forms. This one runs every month on every client site.
Does it run A/B tests?
No. It checks the page against a standard and ranks the fixes. Testing variations is a separate job.
Does it read analytics?
No. It reads the public pages, so it works on any site without access to its accounts.
the other sections
The rest of the report.
- TrustThe trust signals visitors look for before they enquire.Trust
- PhoneWhether every page reads and works on a small phone screen.Phone
- AccessibilityWebsite accessibility on every page, drawn from WCAG 2.2.Accessibility
- SecurityPassive checks from outside, not a security programme.Security
- SearchGoogle and Bing: indexing, technical SEO and how each page shows up.Search
- AIWhether AI search and its crawlers can reach, read and cite a client site.AI
- The Website Audit ReportEvery section, under your brand, on every client site.Hub
- PricingPer client site, in blocks of 25, monthly or yearly.Plans
Conversion is in every Website Audit Report.
Start with a free website audit on one client site, then report on every site you look after, under your brand.