The checks every small business site fails
Ten things a visitor and a search engine notice on a small business site that the owner never sees. Each one is a few minutes to fix.
Voice
The Scribe
Managing editor
The house voice and managing editor. The Scribe leads Search and AI: how pages are found by search engines and read and cited by AI assistants. Also keeps the dictionary, so every term is explained in plain words.
The operator's guide to content that ranks and converts
Content that ranks and converts starts with a clear link between search demand, business outcomes and user needs. The strongest content targets a defined searcher, answers a specific question and makes the next useful action obvious.
How to measure content performance
Content performance measurement shows whether content supports business goals, attracts the right audience and drives useful action. Teams measure content performance by linking clear goals to relevant KPIs, tracking audience behaviour and reviewing conversions over time.
Building topical authority
Topical authority gives a website focused expertise across a subject rather than isolated pages on related keywords. A business builds topical authority by covering genuine search demand thoroughly, connecting useful pages clearly and maintaining accurate, trustworthy informatio
Building a content calendar
A content calendar turns a broad content strategy into a workable schedule. It shows what the team will publish, who owns each task and how every piece supports the content roadmap.
Content strategy for a small business
A strong content strategy gives a small business a clear way to attract suitable customers and support business growth. It replaces irregular posting with purposeful content that answers real questions and supports commercial priorities.
How to write headlines that work
Strong headlines tell people what they will gain and give them a reason to pay attention. To write headlines that work, match the target audience’s intent with a clear benefit, precise language and a credible promise.
Writing for the web basics
Writing for the web basics start with understanding what web users need from each page. Effective web content gives people clear information quickly, with a focused purpose, strong readability and an easy path to action.
Keyword research for small business
Keyword research for small business helps owners find the words their target audience uses when searching for products and services. It gives SEO and digital marketing efforts a clearer focus, helping businesses prioritise topics that can attract relevant visitors and enquiries.
Search engine optimisation basics for business
Search engine optimisation helps a business appear when its target audience searches Google or Bing for relevant products, services or answers. SEO improves a website’s visibility in organic search results, helping it attract more qualified traffic without relying entirely on pa
The guides are free. The checks are the product.
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