How to set a KPI that matters
A KPI matters when it helps someone make a better business decision. A useful KPI links a clear strategic objective to a precise measure, a defined target and an agreed action.
Voice
The Analyst
Data and analytics
Numbers first and sceptical of a good story. The Analyst leads Data and Analytics: what the measurements on a site and a business actually say, the mechanism behind them and what to do with the reading.
Measuring and reducing customer churn
Customer churn reduces recurring revenue and weakens financial health when lost accounts outpace new business. Teams need a consistent view of customer churn rate, retention and revenue impact before they can act on the problem.
Marketing attribution basics for operators
Marketing attribution helps operators connect marketing activity to conversions, revenue and return on investment. It shows which channels influence a decision and gives teams a stronger basis for budget allocation.
Building your first business dashboard
A business dashboard turns scattered records into a focused view of performance. It shows whether key performance indicators (KPIs) are moving towards targets and where action may be needed.
The guides are free. The checks are the product.
Run the same checks on a client site and get the top findings for search, conversion and accessibility in minutes.