Editorial and SEO dictionary

The content and search terms that come up when you run a business, defined in plain English and sourced.

A

The visible, clickable words of a link, which hint at what the linked page is about.

A link from another website to yours, which search engines treat like a recommendation.

The plan for what to publish, for whom and why, so content works towards business goals.

A schedule of what content you will publish and when.

The short, prominent line whose job is to catch attention and make someone read on.

Finding the real words people type into search engines so you can match your content.

The short page summary search engines show in results beneath a page's title.

Shaping your site so it ranks higher in the free results when people search for you.

The page a search engine shows after a query, listing the results it thinks answer you.

The reputation a site earns with search engines for covering a subject thoroughly.

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