Design dictionary

The design terms that come up when you run a business, defined in plain English and sourced.

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Designing products so people with disabilities can use them fully.

A shared kit of reusable building blocks, styles and rules for consistent design.

Named, reusable values storing a design's basic choices in one place.

Organising and labelling content so people can find what they need without confusion.

An early, working mock-up built to test an idea before the finished version.

Building a site so it rearranges itself to look and work well on any screen size.

The craft of arranging text so it is easy and pleasant to read.

How easily and reliably people can use a product to do what they came to do.

The whole feeling a person has while using a product, start to finish.

A simple, stripped-back sketch of a page showing where things go and how it works.

Run the same checks on a client site and get the top findings for search, conversion and accessibility in minutes.